20/20 in 2020! We have new frames, and lots of familiar brands and styles, as well as, a few hidden gems! Find something that you'll treasure today! Vera Bradley, XOXO, Flexon, Airlock, Columbia, Nautica, and so many more!

Summer time blues? We got shades for that! lol. Lots of sunglasses and frames that come with polarized, magnetic clip on shades. Come by the First Ave. Center Plaza today to see the newest styles!

All the colors of Summer are now here!!! We have new Aspex frames, that include magnetic clip on styles, Turbo-flex hinges, and much more! Come by and check them out!

Just arrived, "The Best of The Best" collection by Aiden Thomas, frame samples from one of Europa Eyewear's premier designers! Mens, Ladies, Kids, new styles and colors!

We will be closed on Thursday, July 4th, 2019. We wish eveyone a safe and happy Independence Day!

We're receiving new frames in, with lot's of cool summertime colors! Come on by and get your summer started right!

New Harley Davidson frames, Men's and Ladies, have just arrived. Many exciting styles to choose from, as well as a few new sunglass options! Come browse the selection. Ladies Candies frames just in, really unique styles and color combos, come and see what we can do for you, only at LaTour Eye Car...

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a month ago
Very friendly and professional service with a good selection of frames. I rate LaTour with five stars because they were fast, friendly and all smiles. Thank you LaTour for helping me to see things in a more focused light.
- Brown d
a year ago
My wife and I have been patronizing Dr. LaTour since we moved up here from Ft Lauderdale 15 years ago. His expertise is definitely on a par with any comparable enterprise in Gainesville; and we like patronizing local merchants whenever possible. His selection of frames is more-than-adequate. If you are looking for a bargain, look elsewhere; but Hey, it's your eyes on the line here. Economize somewhere else in your life. Just picked up my latest set of glasses today, and they fit so well I forget they are even one. We're customers for life!
- George B
2 years ago
Everyone in this small practice is extremely nice. Dr Latour does a great job and I always get a good prescription for my glasses which isn't always the case when you get a prescription at a larger practice. They are all very helpful too. If i have issues with the fit of my glasses (usually because i sat on them or something like that) i come in and they straighten them out for me without criticism for my carelessness... which i appreciate !
- Wendy B

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  • (386) 454-0700


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23352 W. US HWY 27; suite 90
United States

Business Hours

Mon:9:00 AM – 12:30 PM, 1:30 – 5:30 PM
Tue:9:00 AM – 12:30 PM, 1:30 – 5:30 PM
Wed:9:00 AM – 12:30 PM, 1:30 – 5:30 PM
Thu:9:00 AM – 12:30 PM, 1:30 – 5:30 PM
Fri:9:00 AM – 12:30 PM, 1:30 – 5:30 PM
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